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Custom themes · Theme customization · Online Store 2.0

Shopify Store Design & Development

Our Shopify store design and development service gives your brand a custom Shopify website that looks like you, loads fast on mobile and is easy for your team to update without a developer.

  • Designed in Figma, approved by you
  • Sections you can edit yourself
  • Built mobile-first
balfe.in
Balfe fashion store on Shopify, desktop view

Stores we've built

TrezerKritilifeHeaven's ELIXInumaBalfeHouse of ZaviColor EyesRoyceluxeLoom & StoryBlackoste

Sound familiar?

The problems we fix most often

Most store owners come to us with one of these. Each has a clear, practical fix.

“Our store looks like every other store on the same theme.”

A custom design built around your brand: type, colour, photography and layout.

“Pages feel slow on mobile, and shoppers leave.”

Lean theme code, optimised images and fewer heavy apps, checked against Core Web Vitals.

“Every small change needs a developer.”

Online Store 2.0 sections and blocks your team can add, move and edit in the Theme Editor.

What's included

Everything a high-converting Shopify store needs

Choose the full build or just the parts you need. Every project is scoped to your store.

Custom theme design

Page designs in Figma for every key template.

  • Home, collection and product pages
  • Cart, search and content pages
  • Mobile and desktop layouts

Shopify theme development

Your design built as a fast Online Store 2.0 theme.

  • Reusable sections and blocks
  • Metafields and metaobjects
  • Accessible, semantic markup

Theme customization

New sections, features and fixes on the theme you already have.

  • Custom product page features
  • Design and layout changes
  • Bug fixes and clean-up

Speed & Core Web Vitals

Fast pages on real phones, not just on a laptop.

  • Image and font optimisation
  • Lean, deferred scripts
  • App audit and clean-up

Apps & integrations

The right apps, set up properly and styled to match.

  • Reviews, wishlists and alerts
  • Payments, shipping and COD rules
  • Email and analytics tools

SEO-ready build

A store search engines understand from day one.

  • Clean headings and URLs
  • Structured data (schema)
  • Redirects and GA4 set-up

Process

How your store gets built

Four stages, each with a clear deliverable and your sign-off before we move on.

  1. 01

    Discover

    A free strategy call about your goals, store and timeline, then a clear scope and fixed quote.

    Strategy callScopeFixed quote
  2. 02

    Design

    Page designs in Figma for mobile and desktop, reviewed and approved by you before any code.

    FigmaYour approval
  3. 03

    Build

    Theme, apps and integrations built as editable sections and tested on real devices.

    Online Store 2.0QA
  4. 04

    Launch & grow

    Go-live with redirects and analytics in place, a walkthrough for your team, then ongoing support.

    LaunchTrainingSupport
Online Store 2.0LiquidTheme app extensionsMetafields & metaobjectsShopify MarketsGA4Figma

5.0★ on the Shopify Partner Directory

What merchants say about working with us

Verified reviews left by stores we've built, migrated and supported.

★★★★★
“Absolutely blown away by the customization work! They took our basic Shopify theme and transformed it into a premium storefront.”
BilalTheme customization · UAE
★★★★★
“Their team delivered a clean, professional, and user-friendly website that perfectly matched our requirements. Communication was excellent, the project was completed on time.”
Color EyesStore migration · Shopify Partner Directory
★★★★★
“The team was professional, responsive, and delivered exactly what we wanted. The site looks amazing and works flawlessly.”
Heaven's ELIX KombuchaStore build · Shopify Partner Directory
★★★★★
“This company is very skilled and next time I need an expert I will use them.”
RoyceluxeTheme customization · Shopify Partner Directory
★★★★★
“We had about 10 additional ADA requirements when onboarding a wishlist app, and this company went above and beyond to meet them.”
Suits OutletsTroubleshooting · Shopify Partner Directory
★★★★★
“From the initial consultation to the final website launch, their team demonstrated professionalism, deep Shopify expertise, and a strong commitment to delivering a high-quality product.”
TrezerTheme customization · Shopify Partner Directory

FAQ

Store development questions

Can't find your answer? Ask us on a free call.

Do you build custom themes or customize existing ones?

Both. We design and build fully custom themes, and we also customize premium or free themes when that's the better fit for your budget and timeline.

Will I be able to edit the store myself?

Yes. We build with Online Store 2.0 sections and blocks, so your team can add, move and edit content in the Theme Editor. We walk you through it at launch.

Can you move my store from another platform first?

Yes. We handle migrations from WooCommerce, Magento, Wix and other platforms, including products, customers, orders and SEO redirects.

Do you set up apps and integrations?

Yes. We recommend, install and style the apps you need, and build custom integrations when an off-the-shelf app doesn't fit.

What happens after launch?

You can move to ongoing maintenance and support for fixes, updates, speed work and new features as your store grows.

Tell us what you're building.

A 30-minute call with a Shopify developer, not a salesperson. You'll leave with a clear plan, whether or not you work with us.

Send Us Your Requirements