“We chose this app as it has no limits of interactions like many others out there.”
Custom apps · Public apps · Integrations
Shopify Custom App Development & Public Apps
Our Shopify custom app development service builds private apps, integrations and public App Store apps, from the Shopify app developer behind SE Wishlist Engine, a Built for Shopify app rated 4.8★.
- Three live apps of our own
- Built on Shopify Functions and app extensions
- Support after launch
Stores we've built
Sound familiar?
The problems we fix most often
Each of these has a clear, practical fix.
“No app does exactly what we need.”
A custom app built around the way your team works, with only the features you use.
“Our tools don't talk to each other.”
Integrations that keep orders, stock and customers in sync between Shopify and the systems you already use.
“Our app needs updating for Shopify's latest APIs.”
We upgrade existing apps to current API versions, Shopify Functions and app extensions.
What's included
From a single feature to a full App Store app
Choose a full build or just the part you need. Every project is scoped around your store.
Shopify custom apps
Apps built for one store or brand, installed only where you need them.
- Admin tools and dashboards
- Workflow automations
- Custom storefront features
Public App Store apps
Apps for any merchant to install, built to pass Shopify's app review.
- App Store listing and review
- Plans and billing
- Built for Shopify standards
API integrations
Shopify connected to the systems your business runs on.
- ERP, CRM and inventory sync
- Shipping and fulfillment tools
- Webhooks and scheduled jobs
Shopify Functions
Custom logic that runs inside Shopify itself.
- Discounts
- Payment and delivery customizations
- Cart and checkout validation
Theme app extensions
App features merchants add in the Theme Editor, with no theme code edits.
- App blocks and app embeds
- Works with Online Store 2.0 themes
- Removed cleanly on uninstall
App maintenance & upgrades
Existing apps kept current as Shopify changes.
- API version upgrades
- Bug fixes and performance
- New features
/pages/case-studies
Apps we built and maintain ourselves
Three apps on the Shopify App Store, each with a case study on how we built it.

How We Built SE Wishlist Engine: A Built for Shopify Wishlist App Trusted by Thousands of Stores

Back In Stock! Alert Engine: Helping Shopify Merchants Recover Sales Lost to Stockouts

Checkout Engine: Building a Shopify Checkout Customization App with Shopify Functions
Process
How your app gets built
Four stages, each with a clear deliverable and your sign-off before we move on.
-
01
Discover
A free strategy call about what the app needs to do, then a clear scope and fixed quote.
-
02
Plan
We map the data, Shopify APIs and screens, and agree how the app will work before we write code.
-
03
Build
Built on Shopify's current APIs, Functions and extensions, and tested on a development store.
-
04
Launch & support
Installed on your store or submitted to the Shopify App Store, then kept up to date as Shopify changes.
Shopify App Store
What merchants say about our apps
Verified reviews from the Shopify App Store.
“This Shopify app makes customizing payment/shipping methods and adding checkout upsells a breeze. The customer service is excellent too…”
“Such a great app! Meera was a huge help from start to finish. She responded super quickly and was really friendly throughout the whole conversation, which made the process easy and stress-free. We needed a few adjustments made, and she walked us through everything clearly and got it all sorted without any hassle. The support was genuinely top notch — responsive, patient, and focused on actually solving our problem rather than giving canned answers. It's reassuring to know that help is there and handled so well when you need it. Easy to recommend for anyone who values fast, reliable, and friendly support.”
“This app has been huge to help my customers get notified instantly when we restock high demand products and has definitely increased my sales.”
“Excellent app and customer support. They even fixed an issue caused by another app dev team. Amazing.”
“The app works quite well with our custom theme. We tried other apps, but only this one worked. More than 30K of our customers are using wishlists!”
FAQ
App development questions
Can't find your answer? Ask us on a free call.
What's the difference between a custom app and a public app?
A custom app is built for one store and installed only there. A public app is listed on the Shopify App Store for any merchant to install, and has to pass Shopify's app review first.
Can you build an app for the Shopify App Store?
Yes. We've launched three of our own, and SE Wishlist Engine is Built for Shopify. We can take your app from plan to listing, review and ongoing updates.
Do custom apps work on every Shopify plan?
Yes, with one exception: custom apps that use Shopify Functions need Shopify Plus. Public apps with Functions, like Checkout Engine, work on any plan.
How long does it take to build an app?
It depends on the scope and the systems involved. You get a timeline with your plan, before any work starts.
Will you look after the app after launch?
Yes. We can keep it updated for new Shopify API versions, fix issues and add features as your needs change.
Tell us what you're building.
A 30-minute call with a Shopify developer, not a salesperson. You'll leave with a clear plan, whether or not you work with us.